Helmed by Robert Stromberg, two-time Oscar winner and veteran visual effects master, this year’s Mercedes-Benz Super Bowl spot takes a fresh approach to unveiling the new 2016 Mercedes-AMG GT S sports car.

From the creatives at Merkley & Partners, with character development, animation, and VFX by artists at MPC, “Fable” is a modern twist on Aesop’s timeless tale, The Tortoise and The Hare. A live-action-animation hybrid, the charming spot combines vividly real CG characters with spectacular storytelling to illustrate ingenuity and perseverance in life, as in auto engineering, always prevails - underscoring Mercedes-AMG’s “One Man, One Engine” philosophy.

I worked with the MPC NY team to create different assets for the piece. No detail was overlooked, including the personalized playing cards I designed.