MPC NY worked with Caviar director Jonathan Zames and Co:Collective to create a series of quirky design spots for YouTube and SciShow. The two hero 30-second spots and a series of online teasers stayed true to the experimental DIY craft aesthetic that both YouTube and the SciShow are known for. MPC designers and animators played a key role in creating all the 2D illustrative characters and titles. The integrated campaign can be seen throughout New York City in taxis and on digital billboard displays.